More than 800 motor journalists from across Europe participated in the car launch of the Opel/Vauxhall Astra Caravan/Estate which took place in Dartmoor/England (September 1 through September 30). Besides preparing press materials (text, photos, video), die Presse-Partner developed and produced a multilingual magazine for the media offering background information on the location and the participating brands.

A challenging project was the multibrand car launch by General Motors Europe (GME) in Hamburg (June, 28th, to July, 22nd, 2004). For the first time, GME presented three different cars from three different brands at the same time and location. More than 800 Paneuropean motor journalists participated, test driving Opel/Vauxhall Tigra TwinTop, Daewoo/Chevrolet Nubira Kombi and Saab 9-3 1.9 TiD. Besides preparing press materials (text, photos, video) and management presentations, die Presse-Partner developed and produced Upgrade. This multilingual magazine for the media offers background information on Hamburg and the launch venues as well as the participating brands.