Opel Flextreme 09/07


The concept car, which made its premiere at the International Motor Show (IAA) in Frankfurt (September 13 – 23, 2007), boasts the body of a dynamic monocab, as well as the completely new environmentally friendly E-Flex electric propulsion concept and a host of innovative details.  Flextreme is part of GM’s ongoing commitment to develop vehicles that reduce CO2 emissions and the automobile’s dependency on petroleum. In contrast to conventional vehicles and hybrids, GM’s E-Flex system uses an electric motor, powered by a lithium-ion battery, to propel the Opel Flextreme concept for up to 55 km of electric-drive-only range. A 1.3 turbo-diesel onboard engine generates additional electricity to replenish the battery and extend the vehicle’s driving range fully charged, the Flextreme’s 55-km all-electric driving range is enough for most daily commuters in Europe to travel without using any diesel fuel or emitting any CO2. The presskit of the world premiere was conceived and realized by the presse-partner.

Chevrolet HHR 09/07


Chevrolet Europe is growing. Not only sales figures keep climbing, the model line-up is expanding as well. With the HHR, for the first time Chevrolet is bringing a model from the American motherland of the brand to. With its nostalgic lines inspired by the Suburbans of the 1940s, its modern technology and its generous interior space, the HHR is an interesting alternative in the largely uniform product offering in the compact class. And it adds emotion to a brand that positions itself as friendly, approachable and value for money.

The pan-European press launch takes place in the Beaujolais-Lyon region of France. die Presse-Partner conceived and realized a comprehensive press kit with background information about the HHR and its heritage.

Additional information for the media about Chevrolet and Beaujolais is available through the 52-page in-flight magazine “Upgrade”. The magazine was realized in 3 languages by die Presse-Partner, with three additional languages available as a pdf download from the Chevrolet media website.

Opel Agila 07/07


With five doors and five seats, the new Opel Agila is not only as practical as its predecessor, which sold over 440,000 units, but is now also much more dynamically designed. The small, versatile Opel will be unveiled to the public at the IAA in Frankfurt (September 13 – 23, 2007). die Presse-Partner have conceived and realized the press kit for the static press launch in Venice and the official debut at the Frankfurt Motor Show.

 

 

 

Opel Antara Workshop 07/07


Bicycle riding is in. Be it for sightseeing in the city, recreation along the river bank, or cross-country sport: Europe is riding bicycles. But how to effortlessly get the bicycles to the start of the route? Transporting bicycles has never been as easy as with the new bicycle carrier Flex-Fix, which Opel now also offers for the new Antara. The unbeatably practical integrated carrier system Flex-Fix can transport two bicycles, stows away almost invisibly in the rear bumper and can be easily pulled out like a drawer. The advantages of the Flex-Fix-System also available for the Corsa were demonstrated to the media in a workshop at Frankfurt. die Presse-Partner conceived and realized the press kit for this event.

 

Opel Trailer Workshop 06/07


Every year, millions of people travel on vacation by car: to beaches in the south, on family trips with bicycles or camping with a caravan in tow. Right in time for the getaway season, Opel is hosting a workshop “safely off on holiday” for journalists. Besides tips to ensure a stress-free vacation and to safely tow caravans, the advantages of modern vacation-proven cars like Opel Vectra and Opel Signum are further topics. Both can be ordered with a trailer stability assist program which keeps the car-trailer combination safely aligned by applying brake pressure in the car automatically when it detects the beginning of a yawing motion. die Presse-Partner have conceived and realized the press kit for this workshop.

Chevrolet Diesel 04/07


Chevrolet Europe is in the midst of a diesel offensive. Including the model lines Captiva, Epica and Lacetti/Nubira, half of all Chevrolet models are now available with a modern 2.0 liter common rail diesel engine.

The pan-European press launch takes place in the Salamanca region of northwest Spain. die Presse-Partner conceived and realized a comprehensive press kit with background information about Chevrolet and diesel technology.

Additional information for the media about Chevrolet and Salamanca is available through the 52-page in-flight magazine “Upgrade”. The magazine was realized in 5 languages by die Presse-Partner.

Opel Corsa OPC 03/07

The new Opel Corsa OPC is the youngest member of the OPC family and with its 1.6-litre, 192-hp, turbocharged engine, it has plenty of grunt. In March, the international press launch took place in Majorca. With the Circuito Mallorca RennArena, the island is home to the only racetrack in the Balearics. The tight course offers a good terrain on which to marvel at the sporty qualities of the new Opel Corsa OPC. But the event is also set to take in beautifully scenic test routes. On behalf of Opel Communications, die Presse-Partner have conceived and realized the press kit, the presentation and a MiniMag.



Opel GT 01/07


In January and February 2007, the new Opel GT celebrated its media premiere in Southern California. The reason this event is called “Tour 777” is because those motor journalists taking part will travel exactly 777 kilometers across extremely varied landscape. From the picturesque Pacific coast at San Diego, the route leads over winding mountain passes into fashionable Palm Springs and on through the captivating desert. For this event, GT press kit and presentation as well as the MiniMag have been penned by die Presse-Partner.