TecTalk: New spotlight function for Active Night View Assist PLUS

The ability to detect pedestrians on the road and highlight them on the display in the instrument cluster to warn the driver has been a feature of the Active Night View Assist Plus since 2009. Last December, Mercedes-Benz presented the latest development stage of the system as a world premiere in the form of a spotlight function. The new assistance system goes a significant step further: it highlights the possible source of danger in the driver's immediate field of vision by specifically directing light on persons detected on the road. die Presse-Partner designed the workshop and researched and realized the press kit for the event.


Mercedes CLS press kit and magazine

Breathtaking design, consistent use of lightweight construction, sports-tuned chassis, more powerful and more efficient engines, in conjunction with optimum driving safety: In January 2011, the second generation of the four-door CLS coupé will be shipped to European dealers. die Presse-Partner researched and realized the press kit for the ride and drive event and developed together with the layout partner designhochdrei a dedicated CLS magazine. In the magazine, engineers and designers let you take a closer look at their work.

Here you can download the CLS magazine.


MPC road safety days

Mercedes-Benz's comprehensive safety philosophy is all about avoiding accidents and mitigating their consequences. On the occasion of the 3. Road Safety Days organized by the Motor Presse Club e.V. (MPC) in Berlin, Mercedes-Benz showcased the full extent of its safety research initiatives, including a variety of experimental vehicles and simulators, which come under the umbrella of the company's real-life safety concept. Entering series production in the near future, Active Blind Spot Assist and Active Lane Keeping Assist have seen their world premieres at the MPC event. die Presse-Partner researched and realized the Mercedes press kit for the event.


Mercedes-Benz at "Auto China 2010": World premiere of the Concept Shooting Break

With exciting dream cars combining emotionally-appealing designs, trend-setting technologies and hand-crafted perfection, Mercedes-Benz is highlighting its leadership claim in the premium segment at this year's "Auto China 2010". The centrepiece of its presence in Beijing is the world premiere of the Concept Shooting Break - a glimpse of the future of the Coupé as the Mercedes designers envision it. The brand’s second world premiere has been tailor-made for the growing market for luxury chauffeur-driven saloons in China: the long version of the E-Class. For both world premieres, die Presse-Partner have researched and realized the press releases.


Meeting Mercedes: More Light, More Sight

Mercedes-Benz is the first manufacturer to present dynamic full LED headlights incorporating all adaptive lighting functions of today’s xenon systems. An additional world premiere is a switchable glass roof with variable transparency. By just pressing a button, Mercedes customers can thus create a wellness atmosphere inside their vehicle. Both innovations were launched to the media at the workshop “Meeting Mercedes: More light, more sight”. die Presse-Partner researched and realized the press kit for the event.


Automotive Star issue for the Geneva motor show 2010

More than 11,000 journalists have attended the Geneva motor show 2010 on the two press days in early March. Those members of the media were the initial target group for the newspaper “The Automotive Star” in which Mercedes-Benz informs about the now complete E-Class model family.

die Presse-Partner realized  the newspaper from scratch in three languages:  English, German and French.


Mercedes E-class convertible

Four passengers, four seasons: The highly appealing and emotionally charged Cabriolet is the latest addition to the successful Mercedes-Benz E-Class line-up with deliveries starting as of 27 March. The open-top two-door model features a classic fabric soft top, making for a stylistically pure cabriolet feeling.

die Presse-Partner researched and wrote all texts for the press kit for the dynamic launch and for the TecDay workshop in the wind tunnel in Stuttgart-Untertürkheim.


Pictures from the Aerodynamics Workshop

From left to right: Aircap elements; Airflow without Aircap; Airflow with Aircap

From left to right: With Aircap: Warm air lake for the passengers; Windtunnel-Tradition: Streamlined race car from the 1930s; Windtunnel danger: Don’t get blown away