Mercedes-Benz opens new crash test centre

In the presence of the Prime Minister of the German state of Baden-Württemberg, Winfried Kretschmann, on Nov. 30th 2016, Mercedes-Benz crashed an E-Class Saloon to mark the opening of what the company describes as the world's ultimate state-of-the-art crash test centre, built at its site in Sindelfingen. The new Vehicle Safety Technology Centre (or TFS, German acronym for Technologiezentrum Fahrzeugsicherheit ), opens up totally new opportunities, for example for vehicle-vehicle tests, for work on designing assistance systems and PRE‑SAFE®, and for the validation of vehicle concepts involving alternative drive systems. The investment amounts to 200 million euro. die Presse-Partner/Jochen Kruse wrote the press kit.

Mercedes-Benz "Fit & Healthy": Comfort is becoming even more intelligent

The ambition of Mercedes-Benz is a car that helps to promote the well-being of its passengers. Mercedes-Benz vehicles of tomorrow will enhance the fitness and well-being of their passengers in an even more individualized way while offering worlds of experience for all the senses. In connection with Mercedes me, Mercedes-Benz is also planning a holistic ecosystem to assist the user with an active and healthy lifestyle also when away from the vehicle. With the "Fit & Healthy" concept vehicle and the "Wall of Wishes" exhibit from Mercedes me, at the Consumer Electronics Show (CES) in Las Vegas Mercedes-Benz is giving a peek into the holistic concept as well as some specific features. die Presse-Partner/Alexandra Knaupp wrote the press release.

smart launches private car sharing service

The latest service from smart is “smart ready to share”, which makes private car sharing as simple, safe and uncomplicated as using car2go. With the aid of a smartphone, authorised users can open and drive away a friend's smart in a matter of seconds. “smart ready to share” will be presented at the Consumer Electronics Show (CES) in Las Vegas and will be launched in select German cities at the beginning of 2017. die Presse-Partner wrote the press release.

The new Mercedes-Maybach S 650 Cabriolet: The ultimate in open-air exclusivity

The first cabriolet from the Mercedes‑Maybach brand is celebrating its debut at the Los Angeles Auto Show and is all set to hit markets in the spring of 2017 – limited to 300 examples and with a net price tag of 300,000 euros. The high-end appointments in the interior make up part of the vehicle's special characteristics. Unique features include nine additional colour concepts for the interior, the trim – optionally refined with "flowing lines" – plus the hand-finished craftsmanship of the leather seats with perforations in a waterfall-style look. The drive system requirements are catered for by the 6.0‑litre V12 engine with an output of 463 kW (630 hp). die Presse-Partner wrote the press release.

Mercedes-Benz launches private car-sharing scheme in Munich

Straightforward, safe and reliable – The new car-sharing platform from Mercedes-Benz will go online at the start of December. Croove is the name of the new app-based service that pairs up private vehicle owners and hirers. The Croove scheme will be launched in Munich to begin with and is open to any brand of vehicle. Besides this, the peer-to-peer car-sharing platform is another example of a CASE strategy project that has advanced from idea to implementation. The acronym CASE is the name given to the specific area of strategy at Mercedes‑Benz Cars that focuses on the future-oriented issues of “connectivity”, “autonomous driving”, “sharing” and “electric drive systems”. die Presse-Partner wrote the press release.

Extensive strategic engine initiative from Mercedes-Benz

The biggest strategic engine initiative in the history of Mercedes-Benz will enter its decisive phase in 2017. Following the launch of the new four-cylinder diesel engine in spring 2016, next year will see the addition of no fewer than four more members to the all-new family of engines: six-cylinder in-line engines in both diesel and petrol versions, a new four-cylinder petrol engine and a new biturbo V8. At the same time, there will be world premieres for ground-breaking technologies, such as the Integrated Starter-Alternator (ISG), the 48 V electrical system and the electric auxiliary compressor (eZV). These new technologies are tuned to the vehicles on state-of-the-art test rigs at the equally new Powertrain Integration Centre (AIZ) in Sindelfingen. die Presse-Partner conceived and realized the press kit for the TecDay.

Vision Mercedes-Maybach 6: The ultimate in luxury

Every August classic car fans from around the world converge on Pebble Beach in California for a very special beauty contest. This gathering of magnificent classic cars is the perfect place to premiere the exclusive Vision Mercedes-Maybach 6, a sensational luxury-class coupé. The 2+2‑seater is an homage to the glorious age of the aero coupés and consciously carries this tradition forward into the future. The Vision Mercedes-Maybach 6, which measures almost six metres in length, is designed as an electric car. die Presse-Partner wrote the press release.

Official launch of the "pactris" app at the IFA: digital loading assistant

One idea follows another in the smart offensive for improving the quality of urban life: at the International Consumer Electronics Fair (ifa) in Berlin the brand is now presenting the innovative "pactris" app. During the shopping process this digital loading assistant clarifies whether and how all products and parcels fit in the smart's luggage compartment. After the "smart ready to drop" logistics service, which has just been presented, "pactris" is the second new innovation relating to urban mobility from smart. The development of the app was accompanied by the recently established smart lab, which serves as the brand's think tank for the quick implementation of creative projects. die Presse-Partner wrote the press release.

The new Mercedes-Benz E-Class Estate: The most intelligent of all estate cars

The dynamic and spacious Estate version of the successful new E Class generation is being launched in the autumn 2016. Innovative engineering and a compelling conception of space make the new E Class Estate the most intelligent estate that Mercedes-Benz has ever built. In terms of the space on offer, the E Class Estate continues to be one of the favourites in its segment: it has a cargo volume of up to 1820 litres and, in spite of a much sportier roof line, headroom and elbowroom in the rear are in turn the best in this class. From late 2016, the Estate will again be available with a third, folding bench seat for children. die Presse-Partner wrote the press kit.

Open and safe: Relax and enjoy that dream car in safety

2016 is the year of dream cars for Mercedes‑Benz Cars. No other manufacturer offers so many and such young cabriolets and roadsters. Or such safe ones: extensive systems on board provide active and passive safety to Mercedes‑Benz standards. Alongside the technologies familiar from the saloons, innovations specially developed for cabriolets and roadsters are used here. These include the roll-over protection systems which secure survival space, and convenience systems such as AIRSCARF or AIRCAP, which ensure driver-fitness safety. die Presse-Partner wrote the press kit.

smart car boot = parcel drop-off point

smart recently established the smart lab as the brand's think tank to accelerate the development and implementation of creative urban mobility projects. 'smart ready to drop' is the first innovation to emerge from the lab. It is an innovative service that makes online shopping even easier. In cooperation with DHL Paket, smart will enable parcels to be delivered to the boot of your car. The beta test will start in the autumn in Stuttgart, followed by Cologne, Bonn and Berlin a few months later. The service will eventually be offered in seven German cities. die Presse-Partner wrote the press release.

Summer vacation with genuine accessories and the summer collection from Mercedes-Benz

For many, the most enjoyable time of year is about to begin. For some German states, summer vacation has already begun and many families will be setting off on vacation trips in the next weeks. Whether it's the North Sea, the Alps or a city trip, most people will be getting there by car. Genuine accessories and collection items from Mercedes-Benz are top-quality, practical and will make the journey even more comfortable and fun. die Presse-Partner wrote the press release.

TecDay “Road to the Future“: All Mercedes-Benz model series will be electrified

Daimler will invest more than seven billion euro in ‘green’ technologies in the next two years alone. Shortly, smart will be the only automaker worldwide to offer its entire model range both powered by internal combustion engines or operating on battery power. Mercedes-Benz will put the first fuel-cell-powered vehicle with plug-in technology into series production, the GLC F-CELL. In addition, the company is developing a dedicated vehicle architecture for battery-electric vehicles. die Presse-Partner have conceived and realized the press kit for the TecDay “Road to the Future – Drivetrains“.

The new Mercedes-Benz E-Class Estate: Game, set and space

The estate version of the new E‑Class is all set to be served up at the MercedesCup tennis tournament in Stuttgart: making its début, the sixth-generation model is as dynamic as the tennis pros and as spacious as centre court. Innovative engineering and a compelling conception of space make it the most intelligent estate that Mercedes-Benz has ever built. die Presse-Partner wrote the press release.

New smart fortwo cabrio: now also with manual transmission

Manual or automatic – smart fortwo cabrio fans now have the choice: as an alternative to the versions with twinamic dual clutch transmission, the open-top two-seater is now available with a five-speed manual transmission. Orders can be placed now and the vehicles will be delivered to dealers in mid-July. die Presse-Partner wrote the press release.

“Autocar" about Mercedes-Benz press kits

Most of the work of die Presse-Partner is done behind the scenes. That’s why we appreciate even more what Steve Cropley, editor-in-chief of British motoring magazine “Autocar”, had to say about the Mercedes-Benz press kit on the new diesel engine family. The press kit “explains in irresistibly simple language” the key features of the new Diesels, says Cropley. “We see lots of news releases in our job, but I tend to take more notice of Mercedes’ claims than most. They are written with care and authority, as if the writers not only understand the company’s core philosophy but also helped to create it.”

The diesel future begins in the Mercedes-Benz E-Class

The new four-cylinder diesel unit OM 654 marks the debut of a ground-breaking family of engines from Mercedes-Benz. Exemplary efficiency and emissions ensure that the premium diesel is future-proof while underlining the key role to be played by the diesel engine in achieving the challenging global climate targets. The first all-aluminium four-cylinder diesel engine from Mercedes-Benz celebrates its world premiere in the new E-Class E 220 d in spring 2016. die Presse-Partner have conceived and realized the press kit about the new family of engines.

Change of Leadership at the Mercedes-Benz Accessories GmbH

The Mercedes-Benz Accessories GmbH is under new management: Andrea Finkbeiner-Müller follows Christian Boucke at the helm of the company. Boucke takes over the management of Mercedes-Benz Classic and the Customer Centre (Museum). Mercedes-Benz Accessories GmbH is a 100 percent subsidiary of Daimler AG. The company, founded in 2000, employs about 300 employees and has is headquartered in Stuttgart-Vaihingen. die Presse-Partner wrote the press release.

The new smart fortwo cabrio

The new smart fortwo cabrio is all set to enter the stage in the spring as a particularly iconic variant of the new model series. The open-top two-seater will reach dealers in February 2016. Prices begin at 15,655 euros for the model with the 52 kW engine and the twinamic dual clutch transmission. A variant with manual transmission will follow in due course. In addition to the three lines passion, prime and proxy, customers can choose from a large range of safety and comfort details – including smartphone integration via MirrorLink. die Presse-Partner wrote the press kit.