One Star is all you need: Supplement in the Frankfurter Allgemeine Sonntagszeitung

On 29 December 2013, the 350.000 buyers of Frankfurter Allgemeine Sonntagszeitung found a 32-page supplement “One Star is all you need” in their Sunday paper. This publication of Mercedes-Benz gave information about the all-encompassing safety philosophy of the brand and the intelligent networking of sensors and systems for a new dimension in driving experience: Mercedes-Benz Intelligent Drive. The publication was realized by die Presse-Partner and PW.GRAFIK.

Concept S-Class Coupé

Traditionally the top of the Mercedes-Benz product range is occupied by the grand coupé. With the Concept S-Class Coupé the company has provided a concrete vision of the next model generation at the International Motor Show (IAA) in Frankfurt: with its gorgeous appearance and self-assured style it embodies the design philosophy of sensual clarity. In the interior with its spectacular architecture and truly exclusive appointments the four-seater defines the state of the art of modern luxury. die Presse-Partner researched and wrote the press release.

Safety award for the M-class

The Mercedes-Benz M-Class has succeeded in passing what is now the stricter crash test carried out by the American Insurance Institute for Highway Safety (IIHS), picking up the "Top Safety Pick+" (TSP+) award in the process. The premium SUV already received five stars in the U.S. NCAP and Euro NCAP tests in 2012. As a result of this latest award, the M-Class has again achieved the best marks and defended its leading position in three of the world's most important and most demanding safety ratings. die Presse-Partner researched and wrote the press release.

smart fourjoy

More than two seats are also fully in keeping with the smart brand experience: the smart fourjoy proves this. The study has all the typical smart attributes and embodies pure carefree enjoyment of urban life. The compact four-seater is the forerunner of a new smart generation and has celebrated its world premiere at the International Motor Show in Frankfurt. die Presse-Partner researched and wrote the press release.

Mercedes-Benz GLA

Progressive in design, serene in day-to-day motoring and with an off-road capability: as a wanderer between automotive applications, the Mercedes-Benz GLA impressively reinterprets the compact SUV segment. It lightfootedly masters all day-to-day challenges and is also robust enough for off-road excursions. die Presse-Partner researched and wrote the teaser.


The third hybrid model of the new S-Class, the S 500 PLUG-IN HYBRID, sets new benchmarks with regard to efficiency as well as drive-system and climate comfort. With 69 g CO2 per kilometre (3 litres/100 km) the S-Class sets a new benchmark for luxury saloons that just a few years ago was thought virtually impossible. The 80-kW electric drive with externally rechargeable battery makes emission-free driving for about 30 km possible. It is combined with the new 3.0-litre V6 turbocharged engine. Mercedes-Benz will present the S 500 PLUG-IN HYBRID at the Frankfurt Motor Show (IAA). The market launch will be next year. die Presse-Partner researched and wrote the press release.

Mercedes-Benz S-Class

With the three engineering priorities "Intelligent Drive", "Efficient Technology" and "Essence of Luxury", the new S-Class extends the boundaries of technology on many levels. The S-Class is not just a technological spearhead for Mercedes-Benz but for automotive development as a whole. die Presse-Partner have been intensely involved with the conceptual design of two TecDays, researched and wrote all texts of the press kits for the world premiere and the static launch.

Mercedes-Benz Intelligent Drive

A host of assistance systems featuring significantly enhanced performance monitor the traffic conditions for the driver. This helps to reduce the burden on the driver, and other road users are also protected. die Presse-Partner researched and wrote a brochure describing the assistance systems and their mode of operation.

Mercedes-Benz Aerodynamics: Emotion meets efficiency

When it comes to wind resistance, noise levels, open-top driving comfort and anti-soiling measures, i.e. in all aerodynamic disciplines, models from Mercedes-Benz have taken the leading position in almost all vehicle classes for many years. This demonstrates that an exciting, emotional design and high aerodynamic efficiency are not contradictory. With the new aeroacoustics wind tunnel at the development centre in Sindelfingen, the company has now also taken the lead in aerodynamic testing. die Presse-Partner researched and wrote the texts for the press kit.

Mercedes-Benz CLA: Sleek as they come

The CLA is set to establish a new segment, with world-leading aerodynamics (Cd = 0.22), avant-garde coupé design and 4MATIC all-wheel drive (optional). With its frameless doors, the coupé adopts the design of the Concept Style Coupé into series production. The newcomer features a radar-based braking system (COLLISION PREVENTION ASSIST) as standard which is able to warn the driver of an obstacle from a speed of 7 km/h and to initiate precision braking when the driver steps on the brake pedal. die Presse-Partner have been intensely involved with the communication of the CLA since spring 2012 (Concept Style Coupé) and researched and wrote all texts of the press kits.


Honda: Special publication in “Auto, Motor & Sport”

“The key focus of our Earth Dreams Technology philosophy is to balance environmental efficiency with the dynamic performance expected of a Honda,” says Suehiro Hasshi, Project Leader for Civic 1.6-litre i-DTEC. “It is important that our cars are fun to drive.” Honda’s new Earth Dreams Technology powertrain series debuts in Europe with the launch of the 1.6-litre i-DTEC diesel engine which will also be applied to the new CR-V in 2013 and the Earth Dreams Technology philosophy will be applied to all of Honda’s future power trains. Together with the layout partner PW.GRAFIK, die Presse-Partner realized an 8-page supplement in “Auto, Motor & Sport” presenting the “Earth Dreams Technology” of Honda as well as current and upcoming products.

Mercedes-Benz Accessories GmbH

Cars from Mercedes-Benz, AMG and smart fulfil the very highest standards and can be configured to match customers’ individual needs. The portfolio from Mercedes-Benz Accessories GmbH likewise stands out for its exceptional diversity and tailored products. The company is responsible for the development, selection and marketing of Genuine Accessories and Collection items for the aforementioned brands. The number of products on offer runs to five figures, and includes everything from state-of-the-art communications solutions and handy transport aids to detailed replica model cars and stylish personal accessories. die Presse-Partner researched and wrote many press releases dealing with Mercedes-Benz Accessories GmbH’s products, f.i., model cars and accessories.