Supplement „The Automotive Star“

On 20 December 2014, the 850,000 buyers of Stuttgarter Zeitung, Stuttgarter Nachrichten and Süddeutsche Zeitung found an 8-page supplement “The Automotive Star” in their newspaper. This publication of Mercedes-Benz gives information about new models, autonomous driving, the electrification of the automobile, and the new nomenclature. die Presse-Partner and PW.Grafik realized the supplement from scratch. As an updated version, „The Automotive Star“ will also be available for journalists attending the Detroit Motorshow in January 2015.



Mercedes-Maybach S-Class: Technology offensive in the exclusive luxury class

As an addition to the Mercedes-Benz product portfolio, the Mercedes-Maybach S-Class sets new benchmarks in the luxury segment. At 5453 mm long and with a wheelbase of 3365 mm, the flagship of the Mercedes-Benz model range is 20 cm larger in both dimensions than the S-Class Saloon with long wheelbase. die Presse-Partner researched and wrote the press release.



Mercedes-Benz CLA Shooting Brake: Space for something new

Breathtakingly sporty proportions and a powerfully dynamic design idiom with sensuously shaped surfaces already made the CLA unmistakable in its four-door Coupé guise. It is now followed by a further design icon, the CLA Shooting Brake, with a unique look all of its own. The lower overall height and the elongated coupé-style roof contour line, the low greenhouse and the sweep of the high beltline are the key design features of its distinctive profile. As is the gentle downward slope of the roof line, which makes for significantly more headroom than in the four-door Coupé. die Presse-Partner researched and wrote the press release.



Mercedes 4MATIC models: More traction for all

The current 4x4 family from Mercedes-Benz comprises 75 models. This means that 4x4 technology tailored to the respective vehicle class is always available – from the compact class model family and the vehicles of the C-, E-, S-, and CLS-Class to the comprehensive range of SUVs and cross-country vehicles of the GLA-, GLK-, M-, GL- and G-Class. At the 4MATIC workshop in Hochgurgl, Austria, Mercedes-Benz demostrated the newest additions to its broad range of all-wheel drive vehicles. die Presse-Partner updated the press kit.



The new Mercedes-Benz B-Class: The pioneer in better shape than ever

In terms of both design and technology, the second generation of the B-Class car has heralded a new compact class era at Mercedes-Benz. More than 350,000 of the sports tourer have been sold since the market launch in late 2011. Now the best-seller from Mercedes-Benz has undergone a major facelift including exterior and interior enhancements along with attractive, redefined design and equipment lines. die Presse-Partner researched and wrote all texts of the comprehensive press kit.



The new smart fortwo and forfour

The revolution enters the next round – the smart fortwo has undergone improvements in virtually all areas and is markedly more comfortable. The hallmark smart rear engine concept is being offered for the first time in the four-seater smart forfour as well. Drive power is supplied by state-of-the-art three-cylinder engines rated at 45 kW/60 hp, 52 kW/71 hp and 66 kW/90 hp, while power transmission is performed by a five-speed manual transmission or the twinamic automatic dual clutch transmission. A host of innovative details guarantee even more fun in the city. The new smart generation will be launched onto the market in Europe in November. die Presse-Partner researched and wrote the press release.



Synergies between F1 and Road Car Development

In Formula 1 Racing, performance is everything. But under the new rules for 2014, minimal lap times can be achieved only by maximum efficiency. A challenge Mercedes-Benz road car development has been confronted with since day one. As MERCEDES AMG PETRONAS continues to lead the way in the 2014 season, it’s time to take a look where engineers at Brackley and Stuttgart find synergies. die Presse-Partner worked on the concept of the workshop and researched and wrote the texts for the press kit.



S-Class: The high-end coupé

Stylistically self-assured presence, exclusive appointments and refined sportiness – the new S-Class Coupé from Mercedes-Benz combines the classic proportions of a large, sporty coupé with modern luxury and pioneering technology. die Presse-Partner researched and wrote all texts of the comprehensive press kit.



Magazine “Real Life Safety – One Star is all you need”

Safety has always been a core competence of Mercedes-Benz. This is witnessed by the numerous technical innovations with which the brand continues to set standards in both Active and Passive Safety since the invention of the automobile in 1886. With the magazine “Real Life Safety – One Star is all you need” Mercedes-Benz gives an overview of the safety philosophy – from the early basics to constantly improved development tools, and right up to trailblazing innovations in all safety-related areas. Together with the layout partner PW.GRAFIK, die Presse-Partner realized the approx. 200-page magazine.



New S-Class Coupé: An aesthetic, exclusive high-end coupé

Stylistically self-assured presence, exclusive appointments and refined sportiness – the new S-Class Coupé from Mercedes-Benz combines the classic proportions of a large, sporty coupé with modern luxury and state-of-the art technology. As a world première, the breathtaking two-door coupé can be optionally equipped with the MAGIC BODY CONTROL suspension system with curve tilting function. The new S-Class Coupé will have its world première at the Geneva International Motor Show (6 – 16 March 2014); distribution to dealerships is scheduled for the second half of 2014. die Presse-Partner researched and wrote the teaser.



News on the A, B and CLA-Class: New segment-leading fuel consumption figures

Mercedes-Benz is pressing ahead with its efficiency drive: seven new versions of the A, B and CLA-Class now offer fuel savings of up to 7 percent compared with their respective predecessors. The A 200 CDI 4MATIC and A 220 CDI 4MATIC additionally represent the first all-wheel-drive diesel models forming part of the new generation of compact cars from Mercedes-Benz. All models are available to order now, with deliveries set to begin in March 2014. die Presse-Partner researched and wrote the press release.



In the dealerships from March: Four new S-Class models

Mercedes-Benz is extending the model range of the successfully launched S-Class with the particularly economical S 300 BlueTEC HYBRID, the high-traction S 350 BlueTEC 4MATIC, the luxurious S 600 flagship model and the S 65 AMG, which is the dynamic top performer in the segment. The new models can be ordered with immediate effect, and will be in dealer showrooms in March 2014. die Presse-Partner researched and wrote the press release.



Fit for off-road excursions - Multi-talented: The new Mercedes-Benz GLA

Progressive in design, serene in day-to-day motoring and with good off-road capability: a wanderer between automotive worlds, the Mercedes‑Benz GLA reinterprets the compact SUV segment in convincing style. It lightfootedly masters all day-to-day challenges and is also robust enough for off-road excursions. die Presse-Partner researched and wrote all texts of the comprehensive press kit.