...and thank you for finding interest in the editorial office die Presse-Partner. Established in 1994, this PR agency is providing product, brand and corporate communications for the automotive sector.

The key activities comprise developing communication strategies, supporting product launches and media events with text, photo and video. We also focus on developing and realizing custom-tailored media.

die Presse-Partner's expertise is based on its managing partners Alexandra Knaupp and Jochen Kruse's long time experience both in journalism and PR.

Twenty years ago, one of the most unusual production vehicles ever was launched onto the market. It was recognisably different to conventional cars – the smart city coupé, which today goes by the name of smart fortwo and has been on the market in its third generation since 2014. Measuring barely over two and a half metres in length, the compact two-seater fitted crossways into parking spaces and established a whole new class of its own. Back in 1997 at the Frankfurt International Motor Show, smart demonstrated its own unique answers to issues of urban individual mobility which today are more acute than ever. Production began in July 1998, and 20 years on it is apparent that the idea has caught on in a big way, with over 2.2 million smarts sold to date. die Presse-Partner wrote the press kit for the anniversary.