...and thank you for finding interest in the editorial office die Presse-Partner. Established in 1994, this PR agency is providing product, brand and corporate communications for the automotive sector.

The key activities comprise developing communication strategies, supporting product launches and media events with text, photo and video. We also focus on developing and realizing custom-tailored media.

die Presse-Partner's expertise is based on its managing partners Alexandra Knaupp and Jochen Kruse's long time experience both in journalism and PR.

Mercedes-Benz Accident Research has been systematically studying accidents for 50 years. Thanks to the cooperation with the Interior Ministry of Baden-Württemberg, the police reports serious accidents involving a current Mercedes-Benz or smart model that occur within a radius of about 200 kilometres of Sindelfingen. The work of the researchers usually starts on the accident vehicle in the workshop to which it was taken. In the next stage, the accident scene is visited to reconstruct the course of the accident even if only one vehicle was involved. Once they possess all the information, the researchers systematically reconstruct the collision. Finally, the results are compared with the data from other accidents, so that over time, the automotive engineers get a precise picture of typical damage patterns and gain insights for the development of new, even more effective protection systems. die Presse-Partner wrote the press kit.